Idea is not enough

United we stand, divided we fall

People are full of ideas. We all want to create something unique and valuable, to get rich, to become famous, to make a contribution to history, or all at once. Everyone has their own motives, sometimes even suitable for investment, in today’s world of globalization and global solutions, we cannot rely on our own strength to achieve meaningful results in this world.

We can be incredibly talented and successful in our field, and today, businesses cover a variety of industries, for example, trade and information technology go hand in hand today, as well as energy or education, and such examples are becoming more and more common.

The problem is that we are not able to cover all these areas independently and with equal quality, and this makes the business unstable because the weakness of the business is determined by its weakest part. If you are so talented that you can organize all the areas yourself, then your business becomes riskier, because you become a fulcrum for the whole business and put it at risk. It follows that there is no need to be a superhero and do everything yourself, just find the right people who will help your business get another fulcrum.

This is one of THE major mistakes made by most small business owners. They go from working for an idiot boss to becoming an idiot boss! Here is the key point — just because you’re good at the technical thing you do doesn’t mean that you are good at the business of what you do.

Dib, Allan. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. Successwise

Let’s get back to the matter. The most interesting thing is that the idea itself does not bring income. It is unlikely, but the idea can attract an investors only because few people will risk investing only in the idea, you need to have a little more. Business digitalization, digital transformation, digitization, or other current trends require a mature and proficient approach to evolve from idea to solution. You need to better understand your idea and consider it as a solution. And this is a job for the team. As a result, we will get answers to quite complex questions.

• Strategy and motivation. How could your idea or intention help business or society to become better?
• Business. How could you use it in business?
• Application. What services do you need for it?
• Technology. What resources will you need for it?

You need to clearly understand how to take the first step, but you don’t have to do it yourself. Ask yourself who can help you and how. We will try to figure it out in the next section.